Digital Radio Course
Engage worldwide fans with inside information
Fan Engagement
Traditionally the official race radio in cycling races is broadcasted through radio channels available in the proximity of the race. Our client Belgian Cycling, the Belgian Cycling Federation, felt the need to open availability to an audience worldwide.
In partnership with Belgian Cycling we developed an easy-to-use iOT box that starts streaming with a switch of a button. In a dedicated app fans from Brussels to Benidorm get all information with ultra-low latency and a delay of only a few seconds.
Download the app and follow closely the race situation: who’s in the break-away, who has to deal with a flat tire or who’s involved in a crash? The stream is available for all Belgian road races where RadioTour is present: from youth races, through the spring classics till the Belgian Road Championships and more.
